It has underground parking, 24-hour security, a gym, swimming pool, residents-only bar, water features and a sun deck overlooking the Olympic Park.
And soon it could be home to a Ministry of Defence surface-to-air missile post.
“I wish the media would stop calling it a block of flats,” a suited man says to another as he stands in the sun beside a koi carp-filled pond, surrounded by a growing melee of Army personnel and reporters.
“We don’t pay extortionate service charges and mortgages for it to be called a block of flats. It’s a gated community,” insurance worker Richard Piatt replies when asked what people should be calling it.